Marketing Strategy and Lead Generation Course
The Marketing Strategy & Lead Generation course is an 8-hour elective course for the Accredited Buyer’s Representation (ABR) designation. In this course, you’ll learn how to develop an effective marketing strategy and define your own brand, create a unique value proposition and demonstrate your appeal to clients, determine your target market and carry out appropriate marketing techniques, leverage social media for lead generation, track and measure your marketing efforts, and follow up and convert potential leads into lifelong clients.
Why take the MSLG course?
The Marketing Strategy & Lead Generation course satisfies the elective requirement for the Accredited
Buyer's Representative (ABR) designation.
Marketing Strategy and Lead Generation
8 Credit Hours (TREC) Designations DESLearn how to:
- Develop an effective marketing strategy and define your own brand
- Create a unique value proposition and demonstrate your appeal to clients
- Determine your target market and carry out appropriate marketing techniques to reach your audience
- Leverage social media for marketing purposes and lead generation
- Track and measure your marketing efforts
- Follow up and convert potential leads into lifelong clients
- TREC Provider #5-CEP
- TREC Approval #09818-RECE
- Click Here for Important Information
Important Information Related to Marketing Strategy and Lead Generation Course:
Please Note - This is not a Designation or Certification. It is a course that can be used to satisfy the elective requirement for the Accredited Buyer's Representative (ABR) designation.
For Non-Texas Licensees: If you are hoping to earn Continuing Education (CE) credit for a Designation / Certification course, please contact the agency that handles licensing in your state to verify whether or not the course in question is eligible.
CloseComplete ABR Designation Program
The Complete ABR Designation Program includes the required 15-hour Accredited Buyer’s Representative course and your choice of an approved 8-hour elective course. Together, these two courses will satisfy the education requirement of the ABR Designation.
Please Note - Some courses that satisfy the elective requirements of the ABR designation are not listed below (or included with the program) because they exceed 8 credit hours. These courses are indicated as ABR electives on their respective pages.
*Please Note - Designation & Certification hours can be used TREC CE credit in Texas
Buyer Rep (ABR)
Package Includes
- 15-Hour Accredited Buyers Representative course (ABR)
- One 8-hour elective of choice:
- Military Relocation Professional course
- Pricing Strategies: Mastering the CMA (PSA) course
- Home Finance Resource course
There are other courses that satisfy the SRS elective requirement, but they are longer than 8 hours and thus not included with this program. The SRS electives we offer are identified in this catalog.
- What you will learn:
- Represent buyers with confidence and integrity
- Pricing Strategies: Mastering the CMA (PSA) course
- Represent buyers with confidence and integrity
- Conduct effective buyer consultations
- Navigate agency relationships and fiduciary duties
- Guide clients through the purchase process smoothly
- Printed & Digital Course Materials (Shipping fees may apply)
- 23 hours of Class Time*
